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Bruce Paul
Nonprofit Market Intelligence
Bruce is a leader in applying data-driven insights to the nonprofit sector, having developed the first-ever local market intelligence tracker designed specifically for nonprofits. His work provides organizations with a granular understanding of donor behavior at the community level—helping them grow support, strengthen engagement, and make more informed strategic decisions.
Bruce brings more than 30 years of expertise and leadership working with the Fortune 100 to bear on the challenges facing nonprofits today. He is a globally recognized authority in market research, having led multiple research sectors for The Nielsen Company across 51 countries and started businesses on multiple continents. He has advised many of the world’s most successful and influential brands around the world, presented at dozens of conferences, been cited in many leading industry and mass market media outlets from the Economist to The Financial Brand to the Asian Wall Street Journal. His career has been defined by translating complex data into clear, actionable strategies that drive growth.
Bruce is a former Fulbright Scholar and earned degrees from the University of California, Berkeley and The Chinese University of Hong Kong. He speaks Mandarin, Japanese, Spanish, Cantonese, and English.